ABANG J LAUNCHES READY-TO-COOK PREMIUM SATAY AND GRILL PRODUCTS AT AEON.

ABANG J LAUNCHES READY-TO-COOK PREMIUM SATAY AND GRILL PRODUCTS AT AEON. | Abang J, the Sabah-based brand renowned for its authentic flavors with a sweet finish and use of premium raw ingredients in its signature satay and grilled products, successfully launched its ready-to-cook product line at AEON Mall Cheras Selatan today.

The event was graced by Her Royal Highness Paduka Puteri Tunku Mariamz bte Al-Marhum Al-Mutawakkil Alallah Sultan Iskandar Al-Haj, serving as the guest of honor. Her Royal Highness and Datuk Koh Chung Jade, the Managing Director of Jetsin Sdn Bhd and visionary founder of Abang J, have long shared a commitment to corporate social responsibility (CSR), collaborating on initiatives that uplift local communities.

For the first time, Abang J’s products are penetrating the Peninsular Malaysia market, a significant milestone for the brand. After establishing itself as a pioneer in Halal ready-to-cook products in Sabah, it has always been a dream for Abang J to market its products through AEON, a reputable retailer. This allows the brand to reach a broader audience and fulfill its vision of bringing the authentic flavors of Sabah to homes across the country.

During the launch, Abang J showcased its extensive range of ready-to-cook products, including the signature Satay Series (chicken, beef, and lamb), Honey Chicken Wings on Stick, and Premium Lamb Chops. Crafted from the finest ingredients, these products offer consumers a convenient and delicious way to experience the rich and authentic flavors of Sabah in their own kitchens.

“We are thrilled to bring our ready-to-cook products to AEON, making it easier for families to savor the unique taste of Sabah,” said Datuk Koh Chung Jade. 

“Having Her Royal Highness Paduka Puteri Tunku Mariamz with us for this launch is an incredible honor, and her support, along with our shared values in CSR, has played a crucial role in our journey.”

The launch event at AEON Mall Cheras Selatan was a lively celebration, featuring product samples, exclusive promotions, and the opportunity for attendees to meet the Abang J team and learn more about the brand’s dedication to quality and innovation.

Abang J’s ready-to-cook products are now available at AEON stores nationwide (excluding Kuching), marking a significant step in the brand’s mission to share the authentic flavors of Sabah with households throughout Malaysia.

About Jetsin Sdn Bhd

Established in 1971, as an importer and distributor of groceries, frozen food and biscuits. In the 1990, our Company changed the business focus to specialized in frozen food, and thereafter, growing rapidly with the commitment to wide range of Halal Frozen Food, i.e. chicken parts, lamb, beef, buffalo meat, processed chicken and beef products at very competitive prices. All the frozen products and meat are

strictly Halal and in accordance to all the standards regulated by Department of Islamic Development Malaysia (JAKIM) and Department of Veterinary Serviced Malaysia.

About AEON Retail

AEON CO. (M) BHD. is a leading General Merchandise Store (GMS) and Supermarket Chain in Malaysia,with 28 AEON Malls, 35 AEON Stores, 7 MaxValu, 64 AEON Wellness and 45 DAISO across the country. It was incorporated in 1984 in response to the Malaysian Government’s invitation to help modernise the

country’s retailing industry.

AEON’s chain of stores strives to satisfy the ever-changing needs and desires of consumers. Guided by its ‘Customer First’ philosophy, the Company’s acute understanding of the target market needs, aided by optimal product mix, AEON surpasses consumer expectations and enhances their experience every time

they shop.

In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities.

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