SUPER™, dedicated to delivering quality coffee, tea and cereal beverages that suit Malaysian’s preferences, expands its offering with SUPER™ Classic, an instant black coffee made with 100% Robusta beans to deliver a full-bodied, bold yet smooth cup of coffee.
NEW SUPER™ Classic Event Launch
SUPER™ Classic is the latest addition to SUPER™’s wide range, catering to the dynamic and evolving demands of today’s coffee drinkers, along with milk tea & cereal drinks. |
| Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia |
Fiona Tan, General Manager of Jacobs Douwe Egberts Malaysia, brand owner of SUPER™ Coffee shared,
“We Malaysians love our coffee strong with condensed milk or evaporated milk. We seek instant coffee that is full-bodied in taste and intensely aromatic, so that the robust coffee flavour can come through the creaminess.”
The launch of SUPER™ Classic conveys SUPER™’s continued commitment to fueling everyday Malaysians with convenient and refreshing beverages.
“Instant coffee in Malaysia is not merely a function of convenience and time. With our long working hours, we need a strong and flavourful coffee that will awaken our senses and kick-start our mornings. We need a delightful cup that will fuel rich conversations and keep us rejuvenated all day long.”
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| Shuib as brand ambassador for SUPER™ Coffee |
Aptly, SUPER™ has appointed Shuib as brand ambassador for SUPER™ Coffee, as he exemplifies the journey and experience of everyday Malaysians, juggling many roles including husband, father to four young children, successful radio deejay, as well as entrepreneur.
“From day one, we knew Shuib was the perfect ambassador for us because he exemplifies the experience of an everyday Malaysian. In both good and challenging times, we Malaysians are always resilient, we work incredibly hard, giving our best to better the lives of those around us. We are excited to collaborate with Shuib as we share these values and a common passion for a great cup of ‘kopi padu’ to help us power through the day,” added Fiona.
‘Semarakkan Hari Malaysia’ contest.
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| 2 Modenas Dominar D250 up for grab! |
In conjunction with Hari Malaysia celebrations, SUPER™ is thrilled to announce the ‘Semarakkan Hari Malaysia’ contest running from 16 August - 30 September 2023.
This contest offers participants an opportunity to win exciting prizes such as a Modenas Dominar D250, an exclusive ‘makan-makan’ session with Shuib, and shopping vouchers worth RM21,000. To enter, simply make a purchase of any one SUPER™ product (terms and conditions apply).
The new SUPER™ Classic is now available at major grocery retailers across Malaysia. Don't forget to try them out and you may win a prize by doing it too!
For more information on SUPER™ Coffee and its products, latest updates and promotions, please visit its Facebook Page
The new SUPER™ Classic is now available at major grocery retailers across Malaysia. Don't forget to try them out and you may win a prize by doing it too!
For more information on SUPER™ Coffee and its products, latest updates and promotions, please visit its Facebook Page
About SUPER™
Founded in 1987, SUPER™ pioneered and introduced the concept of 3-in-1 beverage products across Southeast Asia with the belief that great taste should be convenient and affordable. SUPER™ was accredited ‘Pioneer Status’ by the Singapore Economic Development Board for the manufacture of instant cereals in 1994, followed by soluble spray-dried coffee in 1998 and non-dairy creamer in 2003.In 2017, SUPER™ Group Ltd was acquired by Dutch coffee and tea producer Jacobs Douwe Egberts (JDE), starting a new journey together to serve high quality products to customers and consumers across Asia.
About Jacobs Douwe Egberts (JDE)
JDE is a subsidiary of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee or tea.Today, JDE unleashes the possibilities of coffee and tea globally in over 100 markets through a portfolio of over 50 brands, that collectively cover the entire category landscape, including in Malaysia with OLDTOWN White Coffee, SUPER™, MOCCONA and L’OR ESSENSO. Read about our journey towards a coffee or tea for every cup at http://www.jacobsdouweegberts.com
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