Waste is Amazing Fashion Design Competition by Alam Flora.

Waste is Amazing Fashion Design Competition by Alam Flora. | Sustainability is one of the core things in this 21st century. We have take our world that we living in as it is becoming old years by years. One of the industry have taking the initiative in sustainability product is of course from the fashion industry.

Another Industry that leading all is of course from the waste management industry. Incorporated in 1995, Alam Flora Sdn Bhd (Alam Flora) is one of the leading environmental management companies in Malaysia that is dedicated to serving communities to manage and reduce waste with minimal environmental impact.

the first winner

WASTE IS AMAZING

Hence, this year Alam Flora has taken a proactive stance in continuing its efforts in cultivating the 3R practices (Reduce, Reuse, Recycle) with the community through its iconic annual event, WASTE IS AMAZING, a fashion design competition using recyclable materials.

Entering its 9th year, with the theme PAPER COUTURE, this unique fashion competition saw 20 amateur designers from various backgrounds, pitting their unconventional creative designs on recycling virtually, due to the Movement Control Order (MCO) requirements, for the second year around.

Dato Mohd Zain Hassan

“This year’s competition, amidst the various restrictions due to the COVID-19 pandemic situation, still received favourable responses with more than 100 entries from all over Malaysia. This clearly shows creativity knows no boundaries and acceptance towards the recycling culture is growing stronger especially with the younger generation,” said Dato Mohd Zain Hassan.

“The selection of paper as the main material in this year's fashion design is indeed

appropriate, as study done by National Solid Waste Management Department (JPSPN) had shown that paper is the third largest contributor of waste in the country, after food waste and plastic.”

second prize winner

“It also augurs well with the government's aspiration to reduce 40% of the recyclable waste from being sent to landfills by 2025. To help achieve this, Alam Flora has intensified its efforts of going beyond waste management by helping to cultivate a recycling culture among Malaysians, and ‘Waste is Amazing' is one of our initiatives. So, we can now look at waste from a positive perspective,” said Dato Mohd Zain.

The hour-long colourful and exciting virtual event, saw the judges, which include renowned designer Hatta Dolmat and singer, Sissy Iman, having a great yet tough time in selecting the winners based on the criteria set by Alam Flora. The competition was broadcast live on social media platforms such as Facebook and Instagram Alam Flora, and was seen by netizens across Malaysia and around the world where the issue of distance and border crossing, are no longer an obstacle.

Third Prize Winner

The first winner of the WASTE IS AMAZING 2021 FASHION DESIGN COMPETITION: PAPER COUTURE took home RM1,000.00 cash, 10 thousand Petronas Mesra reward points, a special edition Alam Flora tiffin and an e-certificate of participation. While the second winner will receive RM800.00 cash, 5 thousand Petronas Mesra reward points, Alam Flora special edition tiffin and e-certificate. The third place RM500.00 cash, 3 thousand Petronas Mesra reward points, special edition Alam Flora tiffin and e-certificate of participation.

There is also another category for Best Social Media where Tieya Tailerra from UiTM Shah Alam won. Overall it is a tough competition for all because the design and hardwork to produce the masterpiece is quite tough because they are using the recycle items. But the judges really impress with the first winner who managed to produce a very great piece with the scrap and make it looks exclusive, hence why she won the first place for the competition.

Anyway, congratulations to all winners and everyone who participated in this competition and I hope Alam Flora will organize more competition like this amongst the public and encourage the public to keep on Recyle, Reuse and Reduce in their everyday life. On the side note, this Alam Flora program really makes me miss the event 5 years ago with all the influencers - Love Food Hate Waste Program. It was a fun and very beneficial program I ever join, anywise don't forget to keep on practice the 3R in your daily life okay!

Waste is Amazing Gais!

ABOUT ALAM FLORA SDN BHD:

Incorporated in 1995, Alam Flora Sdn Bhd (Alam Flora) is one of the leading environmental management companies in Malaysia that is dedicated to serving communities to manage and reduce waste with minimal environmental impact. Alam Flora is a wholly-owned subsidiary of Malakoff Corporation Berhad. Being one of the largest concession holders of Malaysia’s national solid waste management and public cleansing privatization project, Alam Flora provides comprehensive waste management services to several concession areas in certain regions of Peninsular Malaysia, the Federal Territory of Kuala Lumpur and Putrajaya, and Pahang.