Guardian x Tokidoki Travel Series.

Guardian x Tokidoki Travel Series. | tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognised and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. 

tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. This cute brand attract customer in all ages. My kids of course loves it, my husband and I also adores the product. But did you know that this brand actually pricey for a middle income like me? Hehe

love the luggage!

But afraid not, Guardian Malaysia are here to make your dream cones true! Guardian Malaysia continues to excite and reward its customers by collaborating with the internationally recognised and iconic lifestyle brand tokidoki and launching its Guardian Exclusive tokidoki Travel Series at discounted prices beginning 31 October until 31 December 2019 in all Guardian stores. Yup, its totally up to 70% discount from their normal price.

DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And 

Beauty Sdn Bhd said; “We are extremely excited to have this collaboration with tokidoki, a brand that has achieved a global cult-like following with its colourful, eye-catching, larger-than-life characters and art-form created and designed by co-founder and Chief Creative Officer Simone Legno.” “With this promotion, our customers can purchase these beautiful limited-edition Guardian tokidoki travel bags at more than an incredible 70% discount.” 

the official launch

“As a global brand, tokidoki has collaborated with world class brands such as Karl Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello Kitty, Fujitsu, Levi's, Xbox, Barbie, Canon and many others.” “Therefore Guardian is especially honoured when Simone Legno created the art on 3 limited edition travel bags which we call the Guardian Exclusive tokidoki Travel Series. 

If you look carefully, you will see that the designs are incorporated with health and beauty item elements with the tokidoki characters. You can see some items, for example, like lipstick and nail polish which you can buy at Guardian and you will also 

see an Orange Store included which represents Guardian stores.” 

3 limited edition series

“We believe that this Guardian Exclusive tokidoki Travel Series will be a hit with our customers because travel is a key part of our modern lifestyle. Our customers’ value experiences that money can’t buy, and travel is one of the best ways to get these experiences. Hence the boom we are seeing in the travel industry currently and what better timing to have this promotion with the year-end Christmas and New Year 

holidays coming up,” Cho added.

In a special video recorded for this launch, Simone Legno said he was proud to have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health and beauty retail chain on this impactful initiative and hoped that these travel bags will inspire a whole new tribe of tokidoki travellers. Simone said: “Travelling to me is a very important part of the modern lifestyle. To me travelling inspires me and opens my mind to different cultures and people of the world and gets my creativity going. tokidoki and travelling are synonymous with each other.” “tokidoki which means ‘sometimes’ in Japanese, signifies waiting for that moment that can change one’s destiny, that can happen in one’s life by chance or by meeting a new person.” “And travelling can allow that moment to happen,” Simone concluded. 

The Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and a 20 inch Luggage. They are available at a discounted price of; 

Tote Bag

• Tote Bag RM80 (Purchase with purchase) RSP* RM280 

Backpack RM100 

• Backpack RM100 (Purchase with purchase) RSP* RM440 

Luggage

• Luggage RM170 (Purchase with purchase) RSP* RM600 

* RSP = Regular Selling Price 

To qualify to buy these travel bags at these discounted prices, Guardian customers only need to spend RM30 and above with participating brands in a single receipt or RM50 

and above without participating brands in a single receipt. 

As the Guardian Exclusive tokidoki Travel Series are limited-edition, purchases are on a first-come, first-served basis. I hope I managed to bought those luggage on time too! And are you planning to buy one too? Go grab fast okay!