“US Burger & Fries Fiesta” To Excite KL’s Fast Food Fans

Hi everyone,

A shoutout for a fast food junkies! Put your hands up! Woot! “US Burger & Fries Fiesta” To Excite KL’s Fast Food Fans- Burger joints & cafes serve up unique burger & US fries repertoire in month-long fiesta. Yup, You read it right, a month fiesta with a unique burger in every outlet. 

The U.S. Potato Board has kicked off its 1st “U.S. Fries & Burger Fiesta” – running from May 1 to 31, 2016. The campaign sees the convergence of 19 popular burger joints & cafés within the Klang Valley to serve up a unique repertoire / creation of U.S. fries with burgers never seen before. If you are a burger and fries fans this is something you shouldn't be missed okay.

Burgers are one of most relished ‘fast meals’ by many Malaysians today.  Malaysians love their fries and know how to appreciate good fries.  In terms of per capita consumption, Malaysia is the number one market for U.S. fries in the South-east Asia market and only number 2 to Japan in Asia. My kids a fans of fries and love fries more than a burger. 

So did you know some of the reasons why U.S. produces the best fries?Cos they have the ideal growing temperatures, rich soil, state-of-the-art processing facilities and generations of expertise. U.S. potatoes destined for processing must contain high “solids” and low sugar content, which are important characteristics for achieving a finished product with desirable appearance, taste and texture. Indeed, not all potato can be a good fries or wedges or even a chips. It have a different characteristics differ to their types.

Burger Junkyard - Lamb Tzatziki BURGER

BIG HUG BURGER - NASI LEMAK BURGER

MY BURGERLAB - BEAUTIFUL MESS (CHICKEN BEEF)

Melur & Thyme - Mushroom Swiss Beef Burger

A true-blue burger-eater would tell you that the best embellishment to the whole burger-eating experience lies in the fries. Where one hand holding a burger, and other hand holding a fries or wedges. That is how burger and fries should complimentary each other. 

Since burger and fries are inseparable and complement one another for the ultimate gastronomic satisfaction, Malaysian consumers have the opportunity to savour the “best burgers served with the best fries” via the U.S. Fries & Burger Fiesta.

Arguably an unprecedented campaign dedicated to burger or fries, the campaign is two-pronged in objectives. First, it’s to stimulate excitement amongst the trade to be as creative as they can with creating various burger presentations with U.S. fries’ combinations. 

Carl’s JR - Chili Cheese Burger

U.S. potato growers offer processors high-quality potatoes from a plentiful year-round supply. The U.S. industry standards are demanding and must meet all Food and Drug Administration and USDA specifications, enabling U.S. processors to create top-quality and safe frozen potato products. 

One of the highlights of this Fiesta is that it provides an opportunity for the public to acquaint themselves to the different U.S. fry varieties.  Many of these outlets are offering new cuts of U.S. fries for the first time.      

The participating outlets of this fiesta are excited as it provides them an opportunity to showcase new U.S. fries and burger combinations to their customers.  U.S. fries promise many advantages including better flavour, taste, texture and distinctly enhance burger servings. Sound greats right? I'm so excited to try new thing. I'm a foodie, food makes me happy..haha

FATBOY'S THE BURGER BAR - The Meaty Mania

The U.S. Potato Board hopes this Fiesta will provide an eye-opening opportunity to  participating outlets to introduce to the public more than their usual burger and fries fanfare. The U.S Potato Board hopes the public who will visit and dine at participating restaurants to sample the different U.S. fries and burger combos.

There will also be an Instagram contest where 3 winners weekly with the best pictures of them enjoying the promotion US fries and burgers will win RM150 cash prizes weekly.   All you have to do is send your picture of #USFries&BurgerFiesta  ..Just as simple as that, post and win,also you can eat the best burger in town!

        

Last but not least, do check out the participating outlet here : 

U.S. Burger & Fries Fiesta participating outlets & their dishes

No	Outlet names	Dish names
1	Big Hug Burger	·         Nasi Lemak Burger ·         Grilled Buffalo Chicken Burger
2	Brooklyn B-Venture	·         Philly Cheese Steak ·         Deli Chicken
3	Chequers	·         Moo ·         Spicy Cajun Chicken
4	Choo Choo Chicken	·         Choo Choo Cham Chi Chicken ·         Choo Choo Bulgogi Burger
5	Crazy Bites	·         Teriyaki Rooster Bites ·         Honolulu Ox Bites
6	Fatboy’s The Burger Bar	·         The Breakfast Stack ·         The Meaty Mania
7	Hide & Seek Cafe	·         Signature Pork Burger ·         Juicy Chicken Burger
8	Junkyard Burger	·         Lamb Tzatziki BURGER ·         Texas-Hold Me Burger
9	KGB	·         Santa Fe Burger ·         Frito Pie
10	Kulcat Bariror	·         Green Chilli Locos ·         Double Trouble
11	Melur & Thyme	·         Mushroom Swiss Beef Burger ·         Smoked Duck Sandwich
12	Mini Mini Café	·         Roasted Chicken Burger ·         Ox Bites Burger
13	My Burger Lab	·         A+ Burger  ·         Beautiful Mess
14	The Card Cafe	·         Card Café Crispy Fish Burger ·         Card Café Signature Chicken Burger
15	The Grind Burger	·         Grind House Burger ·         JD Burger
16	The Burger Factory	·         Beef Burger On Fire ·         Burger Factory Signature
17	Swensen Cafe	·         Double Cheese Beef Burger ·         Swensen’s Ultimate Chicken Burger
18	Carl’s JR	·         Chili Cheese Fries ·         Chili Cheese Burger
19	Tryst Cafe	·         Pancake Chicken Burger ·         Cheese Potato Wedges

  

Be prepared to enjoy U.S fries and burgers like never before!  For more information on the U.S. Burger & Fries Fiesta, please call Kent Low or Eddie Saw at (03) 8070-7216.

Burger and Fries Fans,