AEON FASHION PREVIEW: CELEBRATING CHINESE NEW YEAR 2025 IN STYLE AND ABUNDANCE

AEON FASHION PREVIEW: CELEBRATING CHINESE NEW YEAR 2025 IN STYLE AND ABUNDANCE' | Recently, I had the absolute pleasure of attending the much-anticipated AEON Fashion Preview (AFP), and let me tell you, it was nothing short of spectacular! This year’s collection, themed 满 (Abundance), was inspired by the Year of the Snake, symbolizing renewal, ambition, and prosperity. AEON has truly outdone itself, blending tradition, bold creativity, and a touch of playfulness, thanks to its groundbreaking collaboration with the globally adored lifestyle brand, tokidoki.

The showcase was alive with vibrant energy, and the collection was a perfect marriage of culture and contemporary fashion. From oversized tees featuring iconic tokidoki characters to modernized samfus, the designs captured the festive spirit while being refreshingly versatile. It was an event filled with joyous vibes, stunning outfits, and endless inspiration.

满 – A Celebration of Abundance

The highlight of the night was how AEON infused the concept of 满 into every piece. Whether you’re dressing up for family reunions, casual gatherings, or special dinners, this collection makes sure you do it in style. AEON has always been about inclusivity and accessibility, and this collection is no different, with sizes ranging from XS to 3XL and prices from as low as RM49.

Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, captured the essence perfectly when she said, “Clothes are the heartbeat of every celebration, setting the tone and bringing traditions to life. But a true celebration goes beyond fashion—it’s about creating meaningful connections, embracing joy, and ensuring accessibility for everyone.”

Tokidoki x AEON – A Match Made in Festive Heaven

As a fan of tokidoki, I couldn’t contain my excitement seeing its playful charm woven into the festive designs. Simone Legno, tokidoki’s Creative Director, shared, “We’re thrilled to bring tokidoki’s iconic charm to AEON’s CNY collection. Together, we’re creating a fusion of tradition and contemporary style that celebrates the season in an exciting new way.”

From vibrant patterns to bold accessories, the collection is designed for the whole family. My personal favorites were the tokidoki-printed samfus—they're so trendy yet rooted in tradition!

Fashion for Every Personality

AEON’s in-house brands made a strong statement with their diverse offerings:

• Scar: Youthful flair meets festive elegance with brocade tops, embroidered organza, and pastel hues starting at RM49.

• Plus Collection: Confidence-boosting styles in satin and embroidery for all sizes, priced between RM59 and RM199.

• Arcadia: Airy linens and abstract florals for effortless day-to-night looks, ranging from RM69 to RM159.
• Crème: Timeless sophistication in jacquard and chiffon, with deep rose reds and monochrome hues from RM69 to RM199.
• Guys’ Vision (GV) and ti:zed: Contemporary menswear featuring tokidoki prints and festive samfus, with prices starting at just RM29.

A Step Toward Inclusivity and Sustainability

I was so impressed by AEON’s commitment to making fashion inclusive and sustainable. Their use of eco-conscious materials and affordable pricing is a testament to their vision of creating meaningful fashion for everyone.

Experience the Joy of 满

The night wasn’t just about fashion—it was about celebrating community, culture, and creativity. The models on the runway embodied diversity and confidence, reminding us that Chinese New Year is about cherishing connections and embracing our individuality.

If you’re planning your festive wardrobe, don’t miss out on this stunning collection. Head to your nearest AEON store or shop online at www.aeonretail.com.my. Trust me, you’ll fall in love with the abundance of choices!

Thank you, AEON, for an unforgettable day of fashion, culture, and festivity. Here’s to ushering in the Year of the Snake with confidence, authenticity, and style.