Hamid’s Gourmet Aims to Break Into European Market with Premium Ready-to-Eat Halal Meat Products.

Hamid’s Gourmet Aims to Break Into European Market with Premium Ready-to-Eat Halal Meat Products. | Perlis-based FNF Golden Gate Sdn Bhd, one of Malaysia’s leading meat importers and distributors, is setting its sights on the European market with the launch of its new ready-to-eat meat brand, Hamid’s Gourmet. The brand is designed to offer high-quality, halal-certified meat products, catering to both local and international demand, with Europe emerging as a key target market.

According to Ali Imran Bin Che Ahmad Shakri, Director of FNF Golden Gate, the company aims to position Malaysia not just as a meat importer but as a successful exporter of halal meat products. 

"We are excited about the potential for Hamid’s Gourmet to penetrate the European market. Our goal is to make Malaysia a recognized exporter of high-quality, halal meat products, leveraging the global trust in our halal certification," Ali Imran explained.

Halal Certification as a Competitive Edge

Malaysia’s halal certification is globally recognized, providing FNF Golden Gate with a unique competitive advantage as it enters the European market, where demand for halal products is steadily growing. The company is confident that this will help the brand stand out among consumers seeking premium, ready-to-eat halal options.

“The recognition of Malaysia’s halal certification worldwide makes it easier for us to introduce Hamid’s Gourmet in international markets, particularly in Europe, where halal food is gaining popularity,” added Ali Imran.

Diverse Product Range

Hamid’s Gourmet offers a variety of ready-to-eat meat products, including Wagyu Tomahawk, Smoked Beef, Beef Meatball, Chicken Green Curry, Chicken Meatball, and Beef Kofta. All these products are made using locally sourced, high-quality beef and chicken, providing consumers with both premium taste and convenience.

Ali Imran emphasized that these products cater to changing consumer preferences for easy-to-prepare, high-quality meals, making them an attractive option for the European market. 

"We believe that our ready-to-eat product line, with its combination of premium quality and halal certification, will be well-received by the European market," he said.

Strategic International Expansion

FNF Golden Gate has already initiated discussions with potential buyers and distributors in Europe, as well as other key international markets. The company sees great potential for growth in Europe, where the demand for halal-certified food products is increasing, especially among the growing Muslim population and health-conscious consumers.

In 2023, FNF Golden Gate recorded a revenue of over RM100 million and is targeting more than RM150 million by the end of 2024, driven by its strategic plans and the international launch of Hamid’s Gourmet.

"We’ve had positive feedback from several international buyers, and many of them are committed to working with us to bring Hamid’s Gourmet to their markets. Our expansion into Europe is part of our broader strategy to grow our presence globally," Ali Imran said.

Boosting Local Economy and Agriculture

The international push with Hamid’s Gourmet is also expected to benefit Malaysia’s local economy and agriculture. FNF Golden Gate has committed to using locally sourced beef and chicken in its products, working closely with local farmers and operating its own cattle farms. This not only supports local agriculture but also aligns with the Malaysian government’s goal to boost domestic meat production and reduce dependence on imports.

Additionally, the launch of the Hamid’s Gourmet brand is creating job opportunities in Perlis, with the establishment of a new processing plant dedicated to the production of these ready-to-eat meat products.